While at Grant Design Collaborative, I had the opportunity to help reposition Benson, a leader in multifamily marketing solutions. Through a strategic brand roadmap, we refined their identity and messaging to align with the diverse needs of their industry. The project included naming, collateral, a new website, custom photography, experience design, and more, all crafted to elevate Benson’s presence in a competitive market. This comprehensive effort amplified the brand’s core strengths and ensured a seamless and impactful experience for its clients.