Redefining the brand identity for J+J Flooring Group was about more than aesthetics; it was a strategic effort to sharpen the company’s positioning and elevate its perception within the A&D market. The Kinetex launch was a breakthrough moment, introducing a product that combined the comfort of carpet with the durability of hard flooring. Through targeted advertising, exhibits, and collateral, we helped reshape the way designers think about flooring in high-performance spaces.