Mohawk Group
As the Creative Director, I helped lead a talented team in our partnership with Mohawk Group, the world’s largest flooring producer. My focus was on enhancing their brand presence within the architecture and design community. This involved refining their brand identity and creating impactful advertising, product launches, trade show experiences, and showroom designs. A notable achievement was the development of a scalable merchandising system that enabled Mohawk to maintain consistent branding while effectively showcasing its diverse products and core values.
